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Unsnobby Coffee

As someone fed up with people who order silly named drinks like "Tall Skinny Double Frappucino with Soy Milk, Whip & Pumpkin Sprinkles" from Starbucks, I smiled at this new campaign for McDonald's "UnSnobby Coffee".

The work plays goes after Starbucks, playing off their language, and positions itself as a real simple coffee and not yuppie-laden pretentious coffee drinking.

The site is simple and quick, it doesn't try to be more than it is or create some big fancy experience or story for something as simple as coffee.

It does feature a "Snobby Coffee Intervention" where you can fill a madlibs style form making fun of your friends Venti Latte Snobbery.

This entry was posted by Hashem Bajwa, on 21 April 2008. You can leave your response.

“Unsnobby Coffee”

  1. Blogger swag Says:
    4:27 PM  

    Unfortunately, coming from McDonald's, "unsnobby" becomes associated with mechanically separated, indistinguishable chicken bits molded into disks and coated in a glue made of high-fructose corn syrup. The kind of stuff that will take five years off your life as part of your regular diet.

    Which suddenly makes me go clamoring for "snobby"...