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The Shortest PR Pitch

This email was sent by a PR rep to a blogger to get coverage of a new BMW video. Instead of a long PR pitch about why the video or story is interesting, they kept it short and to the point: "Google Rampenfest". And the top organic result is the BMW website and video.

Source: Adlab

This entry was posted by Hashem Bajwa, on 09 April 2008. You can leave your response.

“The Shortest PR Pitch”

  1. Anonymous nien Says:
    5:51 PM  

    Hm... so that's what the Undercurrent guys are up to. I think we just out-ed them.

  2. OpenID joshmchugh Says:
    5:32 PM  

    A couple of years ago I met a young guy named Matt at some tech startup's launch party. He game me his card. It said:

    1. Go to Google.
    2. Type 'Matt.'
    3. Click 'I feel lucky.'"

    SO cocky. I never forgot it. And damned if it doesn't still work!

  3. Anonymous John Says:
    5:50 PM  

    I got the same pitch, but actually found out about it before the pitch through Facebook. They have profiles for some of the characters from the short film.