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Adults Often Online When Watching TV

Media multitasking — watching TV while surfing the internet — are common among online adults in the United States and Britain, finds a survey by Harris Interactive.

The survey found that its not an "either/or" between TV and the web. People use the web as an accompaniment to TV:
  • 78 percent of US online adults have gone online while watching TV.
  • 35 percent report doing so often or always.
  • 62 percent look for content unrelated to what they're watching on TV.
  • 25 percent seek info specific to programs, such as profiles of actor, products from ads or on a show, and upcoming events.

This entry was posted by Hashem Bajwa, on 09 April 2008. You can leave your response.

“Adults Often Online When Watching TV”