ChasNote points out a thought from Carat CEO Sarah Fay:

Sara likens marketing today to planting a tree — the beginning of a process that will grow and requires nurturing over time — rather than the old approach to marketing that, like a house, is finished and has begun its decay on its first day as a completed structure with dry paint.


What a marvelous metaphor. Brands and their marketing are not singular, linear, solid, complete, perfected objects. That's not how consumers experience them.

This entry was posted by Hashem Bajwa, on 11 March 2008. You can leave your response.