Plans to launch Mobile Phone "Sommeliers" have been unveiled in Japan in an effort to guide customers through the complex maze of technology when choosing a new handset and plan. The effort would create a new breed of mobile phone experts who will need to pass exams to receive a license.

Japan is a fitting setting for these Sommeliers, being home to the most advanced mobile technology in the world, but this idea can also apply to brands in the US. With more choices in technology and more features, companies that can offer guides & services to help people learn and make more use of their products could achieve a higher level of loyalty and customer satisfaction.

The image above is of a new line of phones from Japan's Softbank & Samsung in a range of Pantone approved colors. Pantone has licensed its distinctive colors and brand perhaps too widely, but in doing so are creating more choice and options for personalization in a range of categories.

Source: Monocle

This entry was posted by Hashem Bajwa, on 26 March 2008. You can leave your response.