Domino's Pizza has created a new site that lets pizza lovers easily build their own pizzas in whatever strange combinations they'd like, such as 4 slices with mushrooms, 3 with pepperoni, and 1 with brie cheese, and have it delivered in less than 30 minutes for a flat rate of $10,99.

After selecting topics people can name their strange creation, adding it to a library of pizza permutations.

An interesting thing about this is that the Marketing is blurring with the Product. Domino's may not have been able to make such a custom pizza, but the marketing idea behind the effort and site was adopted by the company and became a real product service they could deliver on.

This entry was posted by Hashem Bajwa, on 26 March 2008. You can leave your response.