Ever print something from a website and get a line of text straggling on another page? With ads everywhere? Formatted all wrong?

HP has developed Smart Web Printing, a technology that plugs into your browser and lets you "clip" an individual photo, block of text or other elements on a page, then pick and choose what you want to print and in what layout.

Its a simple way to pick and choose the content you want and organize it into a useful way for printing.

This is similar to HP Blog Printing available on a lot of blogs like TechCrunch and BoingBoing, that lets you choose and print nicely formatted the posts you want from any blog.

In both examples, HP is adding new functionality to web content that provides consumers with a beneficial tool, while extending its brand throughout the web.

You can learn more about how it works and download the free software for Web Print here and Blog Print here.

Disclaimer: HP is a global client of my employer Goodby Silverstein.

This entry was posted by Hashem Bajwa, on 06 January 2008. You can leave your response.