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A Hardworking Presidential Brand Identity

Barack Obama has created a brand identity online that is very flexible and relevant to different groups. Here's some design examples of this flexibily for different constituencies & ethnicities. His campaign has also created an Action Center of tools, assets and advertising materials that individuals to help get the word out about Obama, create local events, or make marketing materials that are high res and highly relevant for different interests.

Brand design alone cannot make a presidency of course, policies and action matter, but it's encouraging to see design and brand innovation in an otherwise stale category, and by all measures Obama is supporting the brand with substance so far...


This entry was posted by Hashem Bajwa, on 21 January 2008. You can leave your response.

“A Hardworking Presidential Brand Identity”

  1. Anonymous Jen, writer Membership Millionaire Says:
    2:57 AM  

    Out of all the candidates, I like Obama the most. I haven't really seen these banners until now but it's great that he came up with one for every citizen of the United States. At least, I hope he didn't leave anybody out. That would be really bad news for him then!