Barack Obama announced through online video his forming an exploratory committee for the 2008 presidential election. Obama has also inked a deal with Brightcove, an online video service, to createa an Obama Channel online with ongoing campaign videos and a syndication function that will allow bloggers and Web sites to publish campaign clips.
Internet video can be a major tool for candidates in the 2008 elections, but it has to be relevant and appropriately created for online.
...just as Kennedy defeated Nixon in the first TV debates by understanding what works in this new medium.
John Edwards YouTube posting of the announcement of his presidential bid had a "look I'm hip to this Internet thing" feel to it.
Think of the Swift boat controversy around Sen. John Kerry's presidential bid. What if that video message could've been shared as easily as online video is today, instead of mostly through expensive TV time? Attack ads go viral.
A Madrid airport recently featured a MINI wrapped in plastic and shipping packaging waiting for its loving master in the baggage claim like any other piece of luggage.
The unexpected outdoor ad had the tagline "It comes with me" and was to demonstrate obsessive love of the zippy little car by suggesting somebody brings it everywhere, even onto the plane.
Vending Machines in the US are on the rise for everything from inexpensive fast food to high end electronics, such as Apple iPods.
If done creatively, vending machines can be micro pop-up brand experiences. Regardless if people purchase product from a vending machine, the design, interface and presence can reinforce the brand.
This video shows vending machines for products as varied as iPods, Motorola phones, books and Nike soccer balls.
CLEAR is an independent company that pre-screens travelers with the TSA and Homeland Security and allows travelers to quickly get through airport security by showing their ID card along with an Iris Scan or Fingerprint. The service costs $100 a year.
We're approaching a world where giving up personal info means more personal convenience. The more you give, the more you get.
For the holidays, MTV Australia sent out to the streets of Sydney a team armed with multicolored LED lights with magnets who covered a prominent building with these small lights. This is an example of street art-evolved in a digital age and the effect that's possible of a flash mob converging to reshape the image of a popular city center icon.
Google has launched an unbranded, experimental search engine website called Searchmash to test new features that could one day show up in its current online search engine.
The site uses AJAX technology and seamlessly integrates image search, blog search, Wikipedia and even video search into one page so that you don’t need to do separate searches on each search engine. Whats more, the videos can be played directly within the search page itself.
Google has created a better search engine than Google!
A Google spokeswoman said in an email hat the site was launched recently to test possible features for the regular search engine. The site does not include Google branding, so the company can gather more objective data bout users, the spokeswoman said.
