Nintendo's Wii has leapfrogged its competition XBOX & PlayStation with its innovative game play & design. Now, Nintendo has announced Wii Ware, which opens up the gaming system to individual users, indie developers and large companies to create downloadable games & content.

Four smart things about this:

1) Unlike its competitors, Nintendo realizes it can't do it alone and has committed itself to being an open brand for its customers & partners.

2) This opens up the possibilities for other non-gaming brands & marketers to get involved and create all kinds of content for the Wii.

3) Zeus Jones suggests that it could become a place for brands to deliver services like H&M creating outfits for your Mii avatars or Nike creating workouts that use the Wii-motes to track your fitness performance.

4) Unlike the Burger King XBOX games, Wii Ware is wide open to users to create, The community is part of the branding and the experience -- instead of just receiving it one way.

This entry was posted by Hashem Bajwa, on 13 August 2007. You can leave your response.