VW has created a well designed Widget as part of its campaign for the new Rabbit hatchback. The widget displays free events in your city -- such as gallery exhibits, concerts, readings and other events.
The idea is that the Rabbit Widget, like the Rabbit Car, will stretch your budget and save you money.
Its also another example of a "Brand Utility" -- brands providing a useful service to consumers, translating an intangible proposition into something real with relevant meaning and usefulness.
The simple widget can be added to Apple's Dashboard or various Personalized Homepages. You can download the widget here.