If God is in the details then its no wonder Apple Stores have become temples of cool. Apple created these marvelous interactive 3D video pillars throughout their Tokyo Ginza Store, which give a virtual tour and explains the contents of each floor.
...Tron meets Jonathan Ive.
Also, Daisy Uffelman at Goodby Silverstein pointed out to me that Apple has smartly kept its brand experience consistent even inside the cluttered disheveled hole of CompUSA, by creating slick "shop-in-shops" inside the retail giant that closely resemble the real Apple Stores.
Apple has also been rolling out tiny 750-sq foot Mini Stores. These remind me a bit of the Oxygen Bar craze...in case you need a quick hit of the Apple drug!
VW's standard production Touareg SUV has succeeded in towing a Boeing 747 weighing 155 tonnes. Watched by VW engineers, press and bemused passers-by, the Touareg completed seven complete runs on the runway at Dunsfold Aerodrome outside of London.
Brands can use the internet to get a stunt like this a lot more buzz. A missed opportunity would have been to put a video of the event up on YouTube.
Bond is back...and so are many of the brands that have been featured in previous Bond films, some as far back as the first film, 1962's "Dr. No."
Along with their prominent placement in Casino Royale, six brands -- Heineken, Ford, Smirnoff Vodka, Sony computers, Sony Ericsson phones and Omega watches -- have spent more than $100 million on promotional support for the latest movie, according to Reuters.
Bond was one of the earliest films to incorporate product placement. In Casino Royale the studio has approached it differently with less brands that are more naturally integrated into the story and who are doing their own efforts to promote the film.