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Charmin Branded Utility


Charmin (yes the toilet paper) is offering free clean toilets to tourists in a special branded space in Times Square.

The NY Times has an article on this and its getting a lot of press and coverage on blogs as an example of "Branded Utility".

The advertising message is anexperience and the brand is actually bringing a useful service for the consumer.

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This entry was posted by Hashem Bajwa, on 18 November 2006. You can leave your response.

“Charmin Branded Utility”