Bond is back...and so are many of the brands that have been featured in previous Bond films, some as far back as the first film, 1962's "Dr. No."

Along with their prominent placement in Casino Royale, six brands -- Heineken, Ford, Smirnoff Vodka, Sony computers, Sony Ericsson phones and Omega watches -- have spent more than $100 million on promotional support for the latest movie, according to Reuters.

Bond was one of the earliest films to incorporate product placement. In Casino Royale the studio has approached it differently with less brands that are more naturally integrated into the story and who are doing their own efforts to promote the film.

Labels: movies, product placement

This entry was posted by Hashem Bajwa, on 26 November 2006. You can leave your response.