If God is in the details then its no wonder Apple Stores have become temples of cool. Apple created these marvelous interactive 3D video pillars throughout their Tokyo Ginza Store, which give a virtual tour and explains the contents of each floor.

...Tron meets Jonathan Ive.

Also, Daisy Uffelman at Goodby Silverstein pointed out to me that Apple has smartly kept its brand experience consistent even inside the cluttered disheveled hole of CompUSA, by creating slick "shop-in-shops" inside the retail giant that closely resemble the real Apple Stores.

Apple has also been rolling out tiny 750-sq foot Mini Stores. These remind me a bit of the Oxygen Bar craze...in case you need a quick hit of the Apple drug!

Labels: Apple, retail

This entry was posted by Hashem Bajwa, on 28 November 2006. You can leave your response.