While YouTube wanted to partner all along, NBC saw the existence of its content on YouTube as some sort of horrific abuse of copyright law and forced the video site to remove various NBC clips such as the famed "Lazy Sunday."

Now, NBC has reversed its line of thinking, realizing that keeping content off YouTube is similar to telling a 13 year old she can't use MySpace.

In a deal between the two, NBC will have a branded area on YouTube where various network programming clips will be uploaded on a weekly basis insuring far better reach and distribution than the net using just its own site. NBC will also promote the partnership on-air including a contest which calls for people to submit their own promotional spots for The Office. The winner will get their submission aired in August during the show.

This entry was posted by Hashem Bajwa, on 28 June 2006. You can leave your response.