I'm growing tired of seeing a guy dressed up in a Chicken Suit to sell sandwiches, but what's interesting is that CP+B keeps innovating the way their chicken creation engages with people.
This time its Hukcin' Chicken. A guy dressed in a chicken suit performs crazy tricks on a dirt bike. What's clever is that the site and the tricks that he performs gets more daring based on the number of people that go to the site. A nice twist on the viral idea.
Check out the link to see the site's progress.